- #ARE MOUNTAIN DEW RISE ENERGY DRINKS BAD FOR YOU DRIVERS#
- #ARE MOUNTAIN DEW RISE ENERGY DRINKS BAD FOR YOU DRIVER#
One of the main reasons for that is increasing awareness of child health among parents. More specifically, we found that tackling obesity is the primary concern when it comes to the media’s debate around sugar in energy drinks. The latest example of these attempts is from Australia, where a campaign has been launched to apply a tax on sugar in soft drinks. As a result, an increasing number of governments are taking action regarding the negative impact of sugar consumption on public health by targeting soft drinks particularly. But the pressure has intensified after the pandemic, as public health has become an even bigger concern. Sugar has been under scrutiny for a long time, due to its link to a number of health issues, including diabetes, obesity and heart disease. This has been reflected not only in the media – “has limited or no sugar” became consumers’ most sought claim when looking at products, taking over the leading position from “free from preservatives” in 2022. Tightening regulations and negative publicity has increased consumer awareness of the adverse impacts of sugar on human health.
#ARE MOUNTAIN DEW RISE ENERGY DRINKS BAD FOR YOU DRIVER#
We found that one ingredient, in particular, served as the main coverage driver in the Health and wellness topic – sugar. Journalists writing on this topic frequently cited the World Health Organization, according to which energy drinks may pose danger to public health, or the American Academy of Pediatrics, which cautions that children should not consume them. Many articles focused on the latest scientific findings or reported on people suffering from consuming large amounts of energy drinks. Perhaps it’s no surprise that Health and wellness was the topic most central to the conversation – this hasn’t changed since the last time we analysed the energy market in 2020.
#ARE MOUNTAIN DEW RISE ENERGY DRINKS BAD FOR YOU DRIVERS#
Look at the main drivers behind the health category and frame yourself as part of the solution To see how the energy sector could improve its reputation, we analysed 651 English-language articles published in the last two years in mass media outlets like the New YorkTimes, the Guardian and Reuters and in specialised industry publications like Drinks Business, The Beverage Journal and Food & Beverage Magazine. Energy drink manufacturers tout the vitamin content of these beverages, but the flashy, energy-at-any-cost branding of some of these products has alienated consumers who are looking for holistic health in all aspects of their diet. The products have associated stigmas of being loaded with sugar and high levels of simulating chemicals like caffeine and taurine. While continued supply chain disruption and escalating inflation are impacting many consumer packaged goods sectors, the energy drink industry is experiencing upheaval and is still marking record profits, remaining the fastest-growing category in non-alcoholic drinks.ĭespite that, energy drinks are still among the most controversial products in the food and drink market, with the media regularly publishing stories about their health effects. The energy drink category has become rather packed in 2022. View a one-page infographic summary of the analysis Our findings also suggest that brands should explore an unexpected category – relaxation – and focus not just on their products’ effects on the body but also on the brain.Our media analysis suggests that energy drinks companies should look at the main drivers behind the health and wellness category and frame themselves as part of the solution, while using the ongoing plant-based trend to promote not only health but also sustainability.While energy drinks are experiencing an upheaval, they still appear in headlines across the global mainstream media mostly in a negative light, as their health effects are wrought with controversy.
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